Trusted Worldwide
Your beauty strategy consultants
Retail know-how across regions
1600+
Retail partners
Access to premium beauty retailers across global markets.
57
Happy founders
Beauty brands from 15+ countries across all categories.
64
Launches in 2024
New brand launches completed with retail partners.
71
Countries covered
International presence covering Europe, the Middle East, Asia and North America.
Our clients
We provide expert guidance to help you navigate new markets with tailored strategies. By leveraging our strong network of retailers and distributors, we ensure effective positioning, streamlined distribution and optimized market penetration for long-term success.
We help you develop a customized sales strategy, aligning with market demands and retailer expectations. Through strategic planning and our network of retailers and distributors, we optimize your market positioning, enhance visibility and drive sustainable growth.
We take your sales strategy from plan to action, handling negotiations, retailer outreach and market implementation. With our hands-on approach and industry expertise, we ensure seamless execution, maximizing your brand’s visibility and sales performance.
We create a compelling brand identity that not only resonates with your target market but also captivates retailers and distributors. From visual design to messaging, we ensure consistency across all touchpoints, enhancing your brand’s appeal and market positioning.
We guide you through key financial milestones, from securing investment to planning a successful exit. By increasing brand awareness and creating financial narratives, we attract investors, ensuring a smooth transition for sustainable growth or acquisition.
Case studies
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Flora Lab Paris
Brand launch France and UK,
June 2024
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Oryza Lab
Brand launch USA,
January 2025
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Merit Beauty
Market entry advisory mission / Audit & Market analysis,
Sep 2024
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Cosmetics 27
Brand launch in France with Galeries Lafayette
Nov 2024
Client testimonials
"Hats off to the team for their tenacity, patience, diplomacy, and 'never give up' attitude."
This team is hyper-connected and was able to create an immediate relationship of trust, which was crucial for the successful launch of Cosmetics 27 at several premium locations. Their approach is both professional and transparent.
Michèle Evrard
CEO
Cosmetics 27
“They know the Middle East market by heart.”
BEC team and in particular Marilyn, was of great help and remarkable professionalism in assisting us with this complex launch. Their understanding of cultural nuances and local requirements was essential.
Samer Zakharia
Founder
Maison Flamel
“BEC assisted us with the distribution of LYMA in France.”
They skilfully adapted our strategy to the specificities of the French market, especially at Oh My Cream!. Their knowledge of retailer expectations by market is impressive. From the first month, they secured numerous high-quality appointments for us.
Sara Jordan
Head of Sales
Lyma
"BEC delivered exceptional market entry expertise for our brand."
Their team really knows the ins and outs of both French and British markets, which opened so many doors for us. Working with Marilyn day-to-day was just so easy - always available when we needed her, and full of ideas when we hit roadblocks.
Nikolina Kisic Mamc
Founder & CEO
Flora Lab Paris
“BEC offers quality brand selection and solid professionalism.”
They have a good understanding of what works in our region and which brands complement our existing portfolio. Their team was efficient in setting up meetings and providing useful insights regarding up and coming trends.
Brooke
Head of Distribution Beauty
Ali Bin Ali (Qatar)
“They excel in identifying market trends and finding the perfect brand fit"
We are fans of Marilyn and Anne-Claire at Beauty Expert Consulting. Their expertise in spotting market shifts and identifying brands that fit perfectly into niche markets is unparalleled. They have a very interesting brand selection!
Noah
Pesident
Space NK (USA)
Curious how we can help your brand thrive online?
Sign up for a free consultation!
What we do
Market entry study
Sales strategy and planning
Sales execution
Brand awareness & rebranding
Fund raising & exit management
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