Trusted Worldwide
Your retail strategy consultants
Retail know-how across regions
1600+
Retail partners
Connecting brands with a premium retail network, we collaborate with leading retailers worldwide to boost visibility, distribution and market reach.
57
Happy founders
Serving as a retail connect, sales advocate for independent beauty brands. We help them secure shelf placement with cosmetics distributors.
64
Launches in 2024
By partnering with us, you benefit from our expertise in product launches and strategic distribution, ensuring market integration & retailer adoption.
71
Countries covered
Operating globally, our expert retail business services ensure effective market penetration across diverse regions, helping brands establish a strong presence.
Our clients
We provide expert guidance to help you navigate new markets with tailored strategies. By leveraging our strong network of retailers and distributors, we ensure effective positioning, streamlined distribution and optimized market penetration for long-term success.
We help you develop a customized sales strategy, aligning with market demands and retailer expectations. Through strategic planning and our network of retailers and distributors, we optimize your market positioning, enhance visibility and drive sustainable growth.
We take your sales strategy from plan to action, handling negotiations, retailer outreach and market implementation. With our hands-on approach and industry expertise, we ensure seamless execution, maximizing your brand’s visibility and sales performance.
We create a compelling brand identity that not only resonates with your target market but also captivates retailers and distributors. From visual design to messaging, we ensure consistency across all touchpoints, enhancing your brand’s appeal and market positioning.
We guide you through key financial milestones, from securing investment to planning a successful exit. By increasing brand awareness and creating financial narratives, we attract investors, ensuring a smooth transition for sustainable growth or acquisition.
Case studies
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Flora Lab Paris
Brand launch France and UK,
June 2024
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Oryza Lab
Brand launch USA,
January 2025
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Merit Beauty
Market entry advisory mission / Audit & Market analysis,
Sep 2024
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Cosmetics 27
Brand launch in France with Galeries Lafayette
Nov 2024
Client testimonials
"BEC has strong buyer connections at Galeries Lafayette."
This team is hyper-connected and was able to create an immediate relationship of trust, which was crucial for the successful launch of Cosmetics 27. Their approach is both professional and transparent.
Michèle Evrard
CEO
at Cosmetics 27
“They know the Middle East market by heart.”
BEC team and in particular Marilyn, was of great help and remarkable professionalism in assisting us with this complex launch. Their understanding of cultural nuances and local requirements was essential.
Samer Zakharia
Founder
at Maison Flamel
“BEC assisted us with the distribution of LYMA in France.”
They skilfully adapted our strategy to the specificities of the French market, especially at Oh My Cream!. Their knowledge of retailer expectations by market is impressive. From the first month, they secured numerous high-quality appointments for us.
Hugo Taylor
Head of Growth
at Lyma
"BEC delivered exceptional market entry expertise for our brand."
Their team really knows the ins and outs of both French and British markets, which opened so many doors for us. Working with Marilyn day-to-day was just so easy - always available when we needed her, and full of ideas when we hit roadblocks.
Nikolina Kisic Mamc
Founder & CEO
at Flora Lab Paris
“BEC assisted us with the distribution of LYMA in France.”
They skilfully adapted our strategy to the specificities of the French market, especially at Oh My Cream!. Their knowledge of retailer expectations by market is impressive. From the first month, they secured numerous high-quality appointments for us.
Hugo Taylor
Head of Growth
at Lyma
“BEC assisted us with the distribution of LYMA in France.”
They skilfully adapted our strategy to the specificities of the French market, especially at Oh My Cream!. Their knowledge of retailer expectations by market is impressive. From the first month, they secured numerous high-quality appointments for us.
Hugo Taylor
Head of Growth
at Lyma
“BEC assisted us with the distribution of LYMA in France.”
They skilfully adapted our strategy to the specificities of the French market, especially at Oh My Cream!. Their knowledge of retailer expectations by market is impressive. From the first month, they secured numerous high-quality appointments for us.
Hugo Taylor
Head of Growth
at Lyma
Curious how we can help your brand thrive online?
Sign up for a free consultation!
What we do
Market entry study
Sales strategy and planning
Sales execution
Brand awareness & rebranding
Fund raising & exit management
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